专业要求:
学历要求:不限
工作经验:不限
薪资待遇:面议
招聘人数:1
招聘对象: 社会人才
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工作地区: 广州市 学历要求:不限性别要求:不限
工作经验:不限薪资待遇:面议招聘人数: 若干
公司性质:私营企业公司规模:所属行业:银行
职位描述:
MarketingManager,CMB&GBMMarketingPRDHSBCChina(PearlRiverDelta)-(职位编号:0000D8HY)Marketing(MKT)HSBCMarketingexiststodrivetop-linerevenuegrowthforourGlobalBusinessesbyleveragingclearlyidentifiedmarketplaceopportunities,brandstrength,customerinsightsandcreativepassiontoyieldsustainablelong-termgrowthforthebudgetsandresourcesdeployed.Wearecurrentlyseekinganexperiencedprofessionaltojoinourteam.Inthisrole,youwill:ThisroleaimstodrivethemarketingstrategyandplanforChinaPRDandGreaterBay(GBA)tosupportHSBC'sgrowthambitionsinthisarea,activatingPRDandGBApropositioncampaigns,buildingbrandleadership,connectingbusinessopportunities,drivingcommunications,sponsorshipsandevents.TherolewillbealsoaconnectorbetweenPRD,HK,MacauandthewiderAsiaRegiononallChinaGreaterBayactivities.ThejobholderwillbebasedinGuangzhouusingmarketinginsighttoidentifyopportunities,formulaterecommendations,developpartnershipsandtakeforwardnewinitiatives:Theroleholderisresponsiblefor:?BeingthesubjectmatterexpertonPRDandGBAwithacomprehensiveunderstandingofgovernmentpolicies,regulationsandinternalbusinessfactorsimpactingthebusinessandcustomerneedsbothnowandinthefuture.?Closelyinteractwithbusinessstakeholders,buildingtrust,ensuringthattheoutcomeofanymarketinginvestmentultimatelysupportsstrategicobjectivs,businessgoals,differentiatesHSBCfromitscompetitors,providingcustomersandprospectswithcompellingreasonstochooseHSBC.?Theroleholdermusthaveanabilitytomanagecomplexstakeholderrelationshipsacrossamatrix,understandhowtosupportPRD/GBAstrategyunderanoverallHSBCChina'sstrategyandoperation,whilecollaboratingbetweenPRDandHK/Macau?Clearlyarticulatingthroughthebusinessbriefandothermeans,businessrequirementsandwhatthismeansformarketing.?WorkcloselywithbusinessandmarketingpartnerstodevelopintegratedMarketingstrategiestosupportrevenuemaximizationandmarket/walletshareforthestrategicproductorsolution,inalignmentwiththebroaderPRDstrategy.?LeadanddeliverthemarketingplanforPRDandGBA,includingleveragingthemostappropriateresourcestodelivermarketingactivities,communicationcampaigns,eventsandpartnership.?WorkwiththeCustomerStrategyandInsightteamtoprovideinsightandexpertisethatcontributestothestrategicconversationaroundhowPRDandGBAfittogethertobuildclient-centricsolutions.?SupportachievementoftheHSBCvision,values,goalsandcultureinpersonalbehavior,actionsanddecisionmaking.?Developingstrategicpartnershipinfocusedsectorsandchannelstosupportoverallacquisitionplatformbuilt-upandfacilitatesalesactivities?AnalyzingcampaignperformanceanddemonstratingROIoncampaignactivityandbeyond,workingoncontinualimprovement.?Managingmarketingbudgetforareasofresponsibilities.职位要求:Tobesuccessfulintherole,youshouldmeetthefollowingrequirements:Theroleholdershoulddemonstrateagoodunderstandingofkeytrends,customerinsightsandbusinesschallengesofPRDandGBA.BasedinGuangzhou,theroldholderisrequiredtobehighlyselfmotivatedandproactive.Understandareasofinnovationwhichinfluencethewayweinteractandengagewithourtargetcustomersandourinternalstakeholders.Theseshouldincludedigitalmarketing,newtechnology,businesspartnership,agileworkingpractices,dataandanalyticaltoolsandhowthishelpsustobemorecustomercentric.?Degreelevelofqualificationinmarketing,digitalmarketingand/orbusinessstudiespreferred?Minimum5yearsbroadbasedB2Bcommercialmarketingexperience,ideallywithinaFinancialServicesbasedinstitution?ArangeofMarketingCommunicationsplanningandoperationalexperience,includingdemonstrablesuccessindevelopinganddeliveringcampaignstrategiesandmulti-channelcampaigns?Channelmarketingexperienceinbuildingbusinesspartnership?ExcellentanalyticalskillsandexperiencemanagingROItargets?Demonstrablepassionfortestingandlearningnewapproachestochannelusage?Experienceofworkingwithandmanagingagenciesofcreative,media,social,PRandevent?Proventrackrecordofimplementingcampaigns/assets?Experienceofworkingwithseniorbusinessleadersandbusinessteamsovermultiplesites?Abilitytothinkinnovatively,shapeandcommunicatenewconcepts?Provenabilitytoworkonmultifunctionprojectsdemonstratingexcellentrelationshipbuildingskills?Provenabilitytochallengethestatusquoandthinkoutsidethebox?Commitmenttoputtingthecustomerattheheartofalldevelopmentandimplementationactivities?Diplomacy/consensus-buildingacrosstheorganisation?AprovenexperienceandwithademonstrationofdrivingresultsYou’llachievemorewhenyoujoinHSBC.www.hsbc.com.cn/careersHSBCiscommittedtobuildingaculturewhereallemployeesarevalued,respectedandopinionscount.Wetakeprideinprovidingaworkplacethatfosterscontinuousprofessionaldevelopment,flexibleworkingandopportunitiestogrowwithinandinclusiveanddiverseenvironment.PersonaldataheldbytheBankrelatingtoemploymentapplicationswillbeusedinaccordancewithourPrivacyStatement,whichisavailableonourwebsite.HSBCAXS/AS/*IssuedbyHSBCBank(China)CompanyLimited [详情]
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